INSEAD Blog Series on Diversity
At INSEAD, we put diversity at the heart. As most of us already have come to know, the 14J class is an extraordinary mix of vibrant, inspirational and exceptional people.
This is the second article in a blog series, that aims to capture some of the diversity that exists in abundance at INSEAD. It will profile some of our most distinctive class members, asking them to share their unique stories about life, moments of joy, but most importantly about their hopes and dreams.
So, fourth out in our profile series is…..
![]()
Tu Ngo
Nationality: Vietnamese
4 quickies
1) When was the last time you laughed?
I laugh everyday! But the last time I laughed for an extended period of time was the Dash
2) If you had a superpower, which one would it be?
Sounds corny, but the power to heal pains.
3) Name one of the 14J classmates that you thought stood out on the first day and why?
Joe Mela, the President of Raffles Club. You just can’t miss him!
4) When not in class, we can find you…
Traveling around a random country or talking to people about good business ideas.
1. Growing up in a wet market of Ho Chi Minh in Viet Nam, student at Stanford in California followed by stints in Venture Capital, and a serial entrepreneur at the age of 26 – your background is quite different from most of the INSEAD 14Js.
Tell us how your professional career to date has led you to business school.
I grew up in Ho Chi Minh city, Viet Nam, where most people in my neighbourhood (to this day) sell fresh meat, fish, fruits and groceries for a living. I was very fortunate to grow up in a family that realised the importance of, and prioritized, education. My dad managed to send me to one the best public schools in Viet Nam, far from home. It was a special time in Viet Nam in the early 90s, the post-war country was just opening up and I was lucky to be one of a few hundred students selected to study under a bilingual French-Vietnamese curriculum with international teachers.
![]()
Those first few years built the foundation for my inherent curiosity of the world and set on fire the dream to explore horizons outside of Viet Nam. I managed to win a full scholarship to Stanford, the first one ever awarded to a Vietnamese public school student.
Friendship has always been very important to me as well. That’s where I found inspiration for my various entrepreneurial endeavors. I like building something useful for people around me, starting with my friends – and it’s more fun to get together with friends to do something.
![]()
With the Yola team
I’ve built mini-businesses around study-aid materials, student life publications, and even an Internet café in a Cambodia school. None of them still exist today! I learned tons of things along the way, about building products and teams.
Stanford also played a big role in shaping my entrepreneurial dreams, with professors, mentors and friends who share the ambition of creating change in emerging markets. I was Co-President of the Southeast Asian Leadership Network (SEALNet) and led teams from Ivy League schools to execute youth leadership training projects in Cambodia, Laos, Malaysia, Indonesia, the Philippines, Singapore, Thailand and Viet Nam.
![]()
Global Leadership Summit in Kuala Lumpur
After short stints in VC and management consulting in my college summers, I decided to start my own business right after graduation. I was “naïve”, ignoring opportunity cost calculations and literally just focusing on the fact that the Viet Nam’s education market was composed of over 40 million people under 30 years old.
I met two old friends who also just came back from the U.S. passionate about exploring options to accelerate growth in Viet Nam through education, but setting up an entrepreneurial venture. We did not have a lot of money, only US$ 10,000 that we had scrambled together from family and friends. We also pivoted through different business models, from online social network for English to a brick-and-mortar model focusing on quality teachers and building an inspiring educational environment.
![]()
That marked the beginning of Yola Institute, now a leading education services company with over 4,000 students, three physical learning centers and 100 staff across Ho Chi Minh city. Time flew by and before I knew it, four years was gone during which I had to evolve myself together with the growth of Yola. I wore different hats everyday: a product person carrying out market research and product strategy, to a manager solving employees’ issues, to a Board Director looking at long-term visions, building corporate structure and culture.
With Yola’s development, business school was not an easy decision. I was skeptical of what business schools can teach about the unpredictability of emerging markets and about soft-skills such as leadership. On the other hand, I knew that to expand and build businesses in Southeast Asia, I need more credibility, strategic planning skills and a wider business network. Plus, I was only 25 – there must be a lot of things that I did not know yet!
![]()
Finally at INSEAD
That’s a major reason why I decided on INSEAD: a focus on global businesses and building friendships with people from all over the world – all within only 10 months. While at INSEAD’s Singapore campus, I could also travel in the region to meet entrepreneurs, investors, as well as identifying new opportunities in private education.
2. Many of us are dreaming of starting our own businesses, but are held back by fear or the amount of risk-taking involved. You were very brave and threw yourselves into the “unknown”. What advice would you give to other students who struggle to find the motivation to say it is “go- time”?
I owe my success to many friends and mentors who help me along the way. I also give back and help whenever I can (genuinely) – that’s one way “karma” can go and also a platform to meet people who share similar passions and visions.
![]()
With some of the students at Yola
In fact, I met my co-founders through a non-profit endeavor we were all involved in many years back. My first client was introduced to Yola by my former internship supervisor.
An INSEAD friend recently shared with me that if we don’t choose our battle, the battle will choose us. I’d like to modify a bit: if we don’t create our community (I got discouraged, directly and indirectly many times), the community will choose us (and hence, we’d have to conform to their norms and expectations).
So no real advice, just my personal opinion to share: find the courage to choose the story you want to write for your life instead of letting the pen take charge of your life. It will be worth it.
![]()
3. We all know that 90% of all entrepreneurial ventures fail at some stage, and it takes perseverance, courage and resilience to succeed. An emerging trend seems to be “fail faster, fail better to then succeed”. What is your view on failure and/or how to approach it as an entrepreneur?
I’m afraid of failure too! It’s important to consider the timing of things. If there are not many family or financial obligations, it might still worth a try in our 20s. Failing fast is a must to learning and improving. At Yola, we only figured out our model after a few times pivoting from our ideal business plan of online learning and running out of cash. It is not easy to be an entrepreneur. But when you manage to accomplish what you set out to do, it is all worth it. The stories from my students and how Yola has helped them changed their lives and pursue their dreams is for me the ultimate reward.
![]()
With Dai (in red)
For example, Dai Cao, one of my first students: when she first came to Yola, she was full of anxiety and even anger towards her family’s repressive style. Through our college counseling program and the application essay course, I encouraged her to channel her negative energy into a positive dream, which she decided to be building a therapy program for teenagers in Vietnam. She’s now at Bard College, New York on a scholarship and interning with advertising agencies in New York to prepare for her dream.
Remember, you can fail a 1000 times, all it takes is one success.
![]()
4. As women in business school, we are a clear minority. There are heaps of articles out there about how an MBA might, or might not be, the best investment for young, aspirational women. What would you say it really takes to succeed as a women in a top business school?
I think an MBA can be beneficial to young women, regardless of how you define success. The MBA is a journey of learning, exploring and building things together. It is about personal awareness and growth.
We are used to being influenced and guided by obvious and conventional metrics (for example grades, status, names, money, intelligence). Business school allows you to explore other aspects of what makes one successful. Like with my students’ stories, I think many dreams and talents would have gone wasted and rejected by others as well as by ourselves.
![]()
Business school allows you to see beyond the conventional metrics that defines success. Take the time to think about how you want to be remembered when you are old, or even what we would say if we were to write our own obituary speeches. We all have some answers to ourselves. A life of constantly pushing yourself outside the comfort zone is stressful and sometimes scary, but a life of creating and building things gives me purpose and meaning. Exploring new avenues and not letting fear or conventional expectations stop me is ultimately how I define success. I would recommend other women in business school to do the same!
5. From post-war Viet Nam to the beaches of sunny California to successful entrepreneur at the age of 25. How has your identity to date been shaped by your cultural and/or professional background?
Every Vietnamese wants to be an entrepreneur – and that’s not an over-statement. Growing up in that culture, starting a business seems less daunting to me – the hardest road is to scale small local businesses to the next level in the Southeast Asia region. I also have a bias for execution, practicality, and being comfortable with uncertainty.
Learning French, studying in California, and with lots of friends in Southeast Asia, like many friends at INSEAD, I find myself not entirely belong to any country’s culture. But with my “anchor” culture of being Asian, family and relationships are of priority.
![]()
With friends at home!
6. Tell us about a moment when you discovered your voice or your leadership potential (when you stood up and took a stand for what you believe is right)?
I took part in the INSEAD Social Impact Week’s Great Debate to convince my classmates of using their management and entrepreneurial skills to build businesses in emerging countries. I was unsure of expressing my view, seeing that it’s a very personal decision and many friends would still prefer the more stable and predictable routes in developed markets.
![]()
At the Great Debate
But during our debate, many friends also started to speak up and offer different views on how they think they can make impacts. Those moments that make people rethink their assumptions are invaluable!
7. How do you hope to inspire your fellow students at INSEAD?
That’s a big word. Besides sharing my stories and perspectives, I’d love to be part of my friends’ discussions and reflections on who they are and what they love, like really, to do in life.
I think it’s very possible that we can all find something to do that not only make us rich but can also help us live our lives fulfilled with passion and purpose – but we have to look for those opportunities, or even create them ourselves.
![]()
Life is just too short to delay our dreams.
________________________________________________________________________________________
Thank you for reading this blog post!
Get in touch with Tu – ngoc-tu.ngo@insead.edu
Provide feedback - louise.ronnerdahl@insead.edu